Day 2

Video Title

Topics Covered

Duration

Customer Value Proposition

• Value proposition framework
• Unique Selling Proposition
• Gain Creators and Pain Relievers

19 min

Strategic Insights into Bases – Part 1

• VersaPro Family
• Scientific Resources
• VersaPro™ Cream Base
• VersaPro™ Anhydrous
• Anhydrous Bases Spotlight
• HRT Cream Base
• NovaFilm™ Gel Base
• Selling Topical Bases

1 hr 22 min

Strategic Insights into Bases – Part 2

• Medisca Oral Vehicles
• ORA Product Line
• NovaFilm™ Oral Transmucosal Films
• Anhydrous Oral Base
• SPG Supposi-Base™
• Base Resources

1 hr 22 min

Navigating the Chemical Marketplace

Target clients, challenges, selling gems, available resources and competitive landscape pertaining to:

• Diclofenac Sodium
• Ketamine
• Thyroid
• Naltrexone
• Methylene Blue

24 min

Compounding Services and LP3 for Turn-Key Success

LP3 Education (non-sterile, sterile and specialty topics), with a focus on:

• Key Products
• Target Market
• Learning Pathway
• Main Competitors
• Opportunities
• How to Sell

Compounding Services:

• Value proposition
• Formulation Support – Key Selling Features
• How to Sell
• Opportunities to Upsell/Cross-Sell
• Our Main Competitors

1 hr 5 min

Account Analysis using Creatio

• Analysing Accounts & Finding Opportunities
• Lead & Opportunity Pipeline
• Identifying Customer Types through Behaviours

46 min

Day 3

Unlocking Success with Equipment & Devices

• Hoods
• Non-Sterile Equipment
• Sterile Equipment
• Non-Sterile Devices
• Sterile Devices

1 hr 31 min

Navigating the MAZ Ecosystem

• MAZ Evolution: Milestones and Future
• Strategic Product Focus
• Addressing market Needs: Our Solution to Bridging the Gap
• Competitive Landscape
• Maz Ecosystem
• Sales Approach: the Target, the Pitch, the Close
• Case Scenarios
• Role Plays

51 min

Insights from Physicians, Pharmacists & Patients

1 hr 24 min

Promoting LP3 Education – Pure Pharmacy Success Story

5 min

Day 4

Physician Detailing and Pharmacy Coaching Services

1 hr 19 min